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SCORE SEMINARS

SCORE SEMINARS are held three or four times a year, usually on the UNR campus in the Ansari Business Building (#063 on map). Speakers are chosen for their expertise on the topics. Most Seminars are full day and cost $50. Continental breakfast, lunch, and materials are included. Half day Seminars are $35 and include continental breakfast and materials.

Seminar topics include:

 

IS SMALL BUSINESS FOR YOU? This Seminar is an expanded version of the SCORE Orientation workshop. Full day, $50

Target Audience: People who want to start a business but don’t know how to get started.

Materials Covered:

Determining the marketing feasibility of your idea

  • Target clients
  • Competitor analysis
  • SWOT analysis
  • Volume and pricing projections

Determining the financial feasibility of your idea

  • Financial projection
  • Breakeven analysis
  • Industry source material
  • Financing requirements
  • Possible financing sources

Ways of going into business

  • Start-up
  • Buying existing business
  • Franchising

 

 

SMALL BUSINESS FUNDAMENTALS -- Full day, $50

Target Audience: People who are considering going into business for themselves or are already in business and need a review of business fundamentals.

Materials Covered:

A personal experience starting a business

Realities of starting and having a business

Marketing your product or service

Financial planning and cash flow

Liability and taxation

Funding your business

 

 

MARKETING -- Half day, $35

Target Audience: People who want to improve their marketing skills to grow their businesses.

Materials Covered:

Marketing overview and strategic issues

Developing an advertising plan on a small business budget

Electronic means of promoting and providing company information

 

 

PLANNING AND FINANCING YOUR BUSINESS FOR SUCCESS -- Full day, $50

Target Audience: People who need to build an effective business plan

Materials Covered:

Fundamentals of a business plan and strategic issues

Building a business plan

Financial matters, measurement and reporting

Financing your business – how and where

 

 

FRANCHISING FUNDAMENTALS -- Full day, $50

Target Audience: People who want to know about selecting, buying, and financing a franchise.

Materials Covered:

Is a franchise right for you?

Uniform Franchising Operating Circular (UFOC) – what are they and why do you want to review them?

Types and costs of franchise businesses

How to select the franchise for you

Financing a franchise

 

 

THE FOUR P’s OF MARKETING -- Full day, $50

Target Audience: Business people who want to understand the complexities of marketing.

Materials Covered:

Introduction to the Four P’s

Product – What are you really selling?

Price – Pricing strategy

Placement – How to deliver your message

Promotion – Determine the marketing plan

Evaluating your advertising and marketing

 

 

VALIDATING YOUR BUSINESS IDEA -- Full day, $50

Target Audience: People who want to become business owners.

Materials Covered:

In-depth discussion of what it takes to be a business owner

Panel of three speakers presenting different ways of going into business – start up, purchase, franchise

Determine the feasibility of your idea – SWOT analysis, financial projections

Business owners describe what they experienced when starting the business, their personal feelings, family involvement, etc.

 

 

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